The Halo Effect

Начало книги

Halo-1. The circle of light with which the head is surrounded in representations of Christ and the saints; a nimbus.

2. The ideal glory with which a person or thing is invested when viewed under the influence of feeling or sentiment.

3. A more or less circular bright or dark area formed in various photographic processes.

Halo Effect-psychol., the favorable bias in interviews, intelligence tests and the like generated by an atmosphere of approbation. A common error in rating intelligence tests is known as the “halo effect.” If an individual creates a favorable impression by his excellence in one trait, you are apt to rate him near the top in every trait.

The first thing she saw were the woman’s feet, so white they looked like the marble feet on the statue of the Virgin Mary with the gold halo that stands in the Catholic church where she attends mass every morning before coming to work at the high-rise hotel on Sixth Avenue. The church where she attended Sunday mass only four hours before. Except these feet oozed black-red blood.

Читать дальше →