Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Начало книги

The authors decided that it was too confusing for us both to use ‘I’ in recounting stories in our lives. As Greg is far more modest than Richard, he used ‘I’ less. We therefore decided that ‘I’ would mean Richard. Where there is a story involving Greg, he is introduced by Richard.

Preface

This book should never have happened. If it wasn’t for the most bizarre and twisted sequence of events involving a diverse array of people it wouldn’t have. Let us explain. If someone we, the authors, had wanted to impress–a publisher, say, or a book reviewer–had asked us how it had emerged, we could have come up with all kinds of things to establish our credentials for writing it. But they would have been only a small part of the story of how it came about, and not the interesting bit either. The truth is much more human and fascinating–and it also gets to the heart of the book and shows how networks really work.

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