The Mammoth Book of Best New Horror. Volume 10

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Following a two-year decline in North America,a near-record number of genre books appeared in 1998. The total for horror titles was up slightly on the previous year, with around a quarter of those books published in the young adult market and more than 15 per cent of them featuring vampires.

However, the overall number of genre books published in Britain fell to its lowest for nearly a decade. Horror titles were down around 46 per cent on the previous year’s figures, accounting for a mere 12 per cent of publishers’ genre output (which was still 2 per cent above the share of the American market).

A new study revealed that romance books continued to lead all other genres in terms of book sales in America. The industry was worth more than $1 billion annually and accounted for nearly half of all mass-market paperbacks sold. Sales of romance titles nearly equalled the sales of all the other genres combined, including horror, science fiction, fantasy, mystery, thrillers and westerns.

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