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Your mission, if you choose to accept it, is to come up with an innovative idea to help put a brand new writers’ organization on the map and then convince top thriller writers to donate their ideas and their time to make it work.

That was my main job when International Thriller Writers (ITW) was formed in October 2004 and I joined the founding board of directors.

As a thriller writer myself and owner of a marketing company for authors and publishers, the part of ITW’s mission statement that was closest to my heart was: “To bestow recognition and promote the thriller genre at an innovative and superior level.”

We came up with lists of ideas. Some fizzled right away. Others took a while to crash and burn. A few had some game and looked like they might actually come to fruition.

Of all possible projects, the idea of a serialized novel written by some of the genre’s best writers-to be released first in audio-chapter by chapter over 8 weeks-was one of the most unusual and the one I was the most involved in coming up with and excited about.

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