Business Stripped Bare

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Writing Business Stripped Bare has been another life lesson for me. I’ve been able to remind myself of many of the business escapades that I’ve been involved in over the years. I know some of my Virgin colleagues are decidedly nervous about what I might be saying —and whether I might go ‘off message’, as the politicians say —but a real strength of the Virgin Group is that they are prepared to let me talk candidly about the business.

Of course, any lapses in memory about events are purely my own. What do they say at the end of television true-life dramas — that ‘some names and dates have been changed’? Not really necessary in this case, but my intention is not to embarrass or disparage anyone.

The Virgin story has been a phenomenon — building a global business in one lifetime — and it still has a long way to go. We have packed so much in. Over the years there have been so many outstanding and committed people steering our Virgin businesses. I really should thank them all individually but if I did, this book would be twice the size and the publishers wouldn’t be too happy with me. So I shall save my thanks for those who have had a direct influence on the business in recent years.

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